01 / The Story
Behind every deal, there's a life.
The Berky Way follows a career—and a person—through opportunity, pressure, setbacks and the challenge of starting again.
Read Chapter One ↗
A Memoir by Neal A. Berkowitz
The Berky Way
From Detroit beginnings to the world of commercial real estate—and the moments that change everything. A personal story of ambition, relationships and finding your way forward.
Inside Chapter One / Pinehurst
Before the deals, there was Detroit.
A glimpse into the people, places and memories behind the opening chapter. These are the images Neal selected to introduce Pinehurst.
19335 Pinehurst
Where the story begins
Towne Club pop
A taste of Detroit
The Purple Gang
Another thread in the story
Bubble Yum
Remember this?
02 / The People Behind the Projects
From the first opportunity to a fresh beginning.
For readers interested in commercial real estate, entrepreneurship and the life beyond the job title.
The Early Years
Detroit
Family, growing up and the lessons that stayed with Neal.
Building Momentum
Taubman
Relationships, ambition and the demands of retail leasing.
A Landmark Chapter
Century City
The pressure and possibility of a major shopping center redevelopment.
La Quinta
Recovery, reflection and setting roots for the next chapter.
03 / About the Author
Neal A. Berkowitz
Stay in the Deal.
Author · Founder of The Berky Group
Neal's career spans The Taubman Company, tenant representation and senior leasing leadership at landmark Century City. Today he leads The Berky Group, working with owners, developers and tenants on commercial real estate opportunities. Neal is based in Palm Desert, California.
04 / Get the Book
Your next read. A story that stays.
A Memoir of Deals, Relationships, and Staying in the Deal
Paperback · 184 - $16.99
Order the paperback
Purchase through BookBaby. For shipping, delivery and order questions, contact the retailer where you purchased.
Buy at BookBaby ↗Prefer ebook or audio?
Contact Neal for the latest format availability and retailer links.
Email Neal ↗Express ISBN: 9781669394951
05 / Media & Conversations
A story worth talking about.
For journalists, podcast hosts, event organizers and book groups.
Preferred interview topics: Relationship-driven dealmaking, the changing world of retail real estate, entrepreneurship and rebuilding after a setback.
Download media fact sheet ↓06 / Reader Questions
A few things you might wonder.
07 / Connect with Neal
Keep the conversation going.
Reader notes, media opportunities, book groups and speaking inquiries are welcome.